| 1 |  | Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network . - Second edition. - Hoboken, New Jersey : Wiley, [2016] . - xxiv, 261 ; 24 cm
Thông tin xếp giá: NVKT.00413 |
| 2 | | The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee . - Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] . - xii, 228 pages : illustrations ; 23 cm
Thông tin xếp giá: NVKT.00504 |
| 3 | | Youthnation : building remarkable brands in a youth-driven culture / Matt Britton . - Hoboken, New Jersey : John Wiley & Sons, [2015] . - xxv, 292 pages : illustrations ; 24 cm
Thông tin xếp giá: NVKT.00525, NVKT.00526 |
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