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1 Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich ; Foreword by Allen Weiss . - Hoboken, New Jersey : Wiley, [2016] . - xxii, 261 pages ; 22 cm
  • Thông tin xếp giá: NVKT.00417-NVKT.00419
  • 2 Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, Lee Frederiksen . - Hobeken, New Jersey : John Wiley & Sons, Inc, 2013 . - 352pages ; 24cm
  • Thông tin xếp giá: NVKT.00174, NVKT.00175
  • 3 True story : how to combine story and action to transform your business / Ty Montague . - Boston, Massachusetts : Harvard Business Review Press, 2013 . - 224pages.; 27cm
  • Thông tin xếp giá: NVKT.00247