| 1 |  | Anticipate : know what your customers need before they do / Bill Thomas & Jeff Tobe . - Hoboken, N.J. : John Wiley & Sons, 2013 . - 218 p. ; 24 cm
Thông tin xếp giá: NVKT.00147 |
| 2 | | Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network . - Second edition. - Hoboken, New Jersey : Wiley, [2016] . - xxiv, 261 ; 24 cm
Thông tin xếp giá: NVKT.00413 |
| 3 | | Customer experience for dummies / by Roy Barnes and Bob Kelleher . - Hoboken, NJ : John Wiley & Sons, Inc., [2015] . - xiv, 342 pages : illustrations ; 23 cm
Thông tin xếp giá: NVKT.00253 |
| 4 | | Customer Obsession (Làm hài lòng khách hàng) / Abaete De Azevedo, Ricardo Pomeranz . - McGraw-Hill, 2008 . - 225tr.; 25cm
Thông tin xếp giá: NVKT.00016, NVKT.00017 |
| 5 | | Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean . - .Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] . - xxii, 321 pages : illustrations ; 23 cm
Thông tin xếp giá: NVKT.00256 |
| 6 | | Demand-driven inventory optimization and replenishment : creating a more efficient supply chain / Robert A. Davis . - Second edition. - Hoboken, New Jersey : Wiley, [2016] . - xvi, 304 pages : illustrations ; 24 cm
Thông tin xếp giá: NVKT.00425, NVKT.00426 |
| 7 | | Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / by Joseph Michelli . - New York : McGraw-Hill Education, 2014 . - xi, 286 pages : illustrations ; 23 cm
Thông tin xếp giá: NVKT.00243, NVKT.00244 |
| 8 | | Let's close a deal : turn contacts into paying customers for your company, product, service or cause / Christine Clifford . - Hoboken, New Jersey : Wiley, 2013 . - 189 pages ; 24 cm
Thông tin xếp giá: NVKT.00185-NVKT.00188 |
| 9 | | Sense & respond : how successful organizations listen to customers and create new products continuously / Jeff Gothelf & Josh Seiden . - Boston, Massachusetts : Harvard Business Review Press, [2017] . - viii, 253 pages ; 25 cm
Thông tin xếp giá: NVKT.00506 |
| 10 | | The book of business awesome : how engaging your customers and employees can make your business thrive / Scott Stratten . - Hoboken, N.J. : John Wiley & Sons, 2012 . - 127 tr. ; 24 cm
Thông tin xếp giá: NVKT.00145 |
| 11 | | The innovator's dilemma : when new technologies cause great firms to fail / Clayton M. Christensen . - Boston, Massachusetts : Harvard Business Review Press, [2013] . - xxvii, 252 pages : illustrations ; 25 cm
Thông tin xếp giá: NVKT.00377 |
| 12 | | The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott . - Revised and expanded edition. - Hoboken, New Jersey : Wiley, 2016 . - xi, 292 pages ; 24 cm
Thông tin xếp giá: NVKT.00496 |
| 13 | | The retargeting playbook : how to turn web-window shoppers into customers / Adam Berke, Gregory Fulton, Lauren Vaccarello . - Hoboken, New Jersey : Wiley, [2014] . - xii, 177 pages : illustrations ; 24 cm
Thông tin xếp giá: NVKT.00308 |
| 14 | | The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee . - Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] . - xii, 228 pages : illustrations ; 23 cm
Thông tin xếp giá: NVKT.00504 |
| 15 | | True story : how to combine story and action to transform your business / Ty Montague . - Boston, Massachusetts : Harvard Business Review Press, 2013 . - 224pages.; 27cm
Thông tin xếp giá: NVKT.00247 |
| 16 | | WIKIBRANDS: Reinventing Your Company in a Customer-Driven (Tái cấu trúc công ty của bạn trong cuộc chạy đua giành giật khách hàng) / Sean Moffitt . - New York : Mc Graw Hill, 2011 . - 318tr.; 20.5cm
Thông tin xếp giá: NVKT.00046 |
| 17 | | Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler . - . - Hoboken, New Jersey : Wiley, [2014] . - xiii, 175 pages : illustrations ; 24 cm
Thông tin xếp giá: NVKT.00258 |